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What is Targeted Advertising?

Targeted advertising is a way of discovering your key customers and defining your target market to drive your sales. This is done through collecting anonymised data about your customers and how they interact with your website.

Targeted advertising around for a long time but has come a long way since big mass appeal ads and can be more casual and custom to each customer. can help you define your target market and ensure that your advertising is providing the best ROI.

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